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E3: Mass Market Convergence

Posted on : 02-06-2009 | By : Nathaniel | In : e3

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e3_logo_small1Los Angeles- Skateboards, rabbits, dresses and…air? Clearly the industry is taking a turn towards virtual reality of lost past, physical and social motion sensing connectivity an overwhelming theme thus far at E3, Hollywood media and film convergence a close second. Hype, it appears is not without a sense of gimmickery.

Here’s a list of game changing happenings thus far at E3 in order of press conference extraveganzas.

Activision-Blizzard (Sunday 5PM 5:16PM)
Rock music, safe harbor statements, making an entrance, and an appearance by Tony Hawk, CEO Bobby Kotick announced the market is large and growing to $55 billion by 2012 ($39 billion in 2008), revealing a powerful online monetization strategy. More people, more time, more money playing video games fueled by